Success Story: LFG Brands

Markku Kosonen of LFG Brands praises Ferovalo's process for finding quality board members. 

"Easy, efficient, and very convenient service." 

Markku Kosonen is the Founder, Owner, and CEO of LFG Brands— a brand house of beauty and wellness services that includes the M Room barbershop chain and the Poslin sugaring chain. Back in June 2024, before the formation of LFG Brands, M Room was searching for a new board member. Kosonen approached Ferovalo to assist in finding the right person for the role. 

After discussing M Room's need, Ferovalo published an open assignment on Best Best Talent Platform. The assignment was published on the 6th of June with applications due one week later. Kosonen was impressed with the number and quality of candidates who applied in the agreed time frame. 

“I was amazed at how diverse a group of people were interested in our board position. We were looking for a strong financial expert to join the Board of Directors who could also support our CFO, if necessary. More than ten experienced experts were interested."

 
Of the applicants, M Room selected four candidates for interviews. After rigorous screening, Paula Sirén was selected to join the Board of Directors. Kosonen and his colleagues were impressed with Sirén's solid financial expertise and experience in both rapid growth and the hair and beauty industry.

Later in 2024, M Room became part of LFG Brands, and Sirén's role evolved to support the broader company as one of LFG Brands' board members. Her contributions have been integral as LFG Brands works toward its ambitious growth goals.

Kosonen and his team have not only been impressed with Sirén but also with Ferovalo's process of finding her. Kosonen is confident he will call Ferovalo if another need arises.

 "I believe that we will continue to seek experts for the Board of Directors through Ferovalo. We got expert know-how and the cost (3600 EUR) is very reasonable.”

At Ferovalo, we pride ourselves in transparency. Being up-front about our process and prices is just what we do. Companies can always find an updated price list on our website. 

"Ferovalo's transparent process helped us find the expert we were looking for in a cost-effective manner. I can warmly recommend them."

The Ferovalo Team was happy to help M Room (and now LFG Brands) and is always eager to assist companies find competent and motivated talent. Does your company need a board professional, interim manager, or another C-level expert?

Get in touch with Ferovalo today!